Executive Resume

Leading a revolutionary decentralized ecosystem that connects patients, caregivers, and providers through blockchain technology, serving as the primary global destination to bridge the Care Gap. Currently Beta Testing a revolutionary app with planned token launch (Q1 2026), app store distribution (iOS App Store and Google Play), and warrior/caregiver awards program launch (Q2 2026).

• Architected a comprehensive platform combining community support, verified information, and research funding
• Developed tokenomics model (CareToken) leveraging Solana blockchain for transparency and efficiency
• Created awards system recognizing warriors and caregivers while driving community engagement
• Established Beta Testing program to refine user experience and platform functionality
• Vision to unite 1 million warriors, survivors, and caregivers by 2027

→ Try Beta App

Nutritional Healthcare Solution - Type II Diabetes and Childhood Obesity Initiative

The Corporate Awakening

My path toward developing a nutritional healthcare solution began during my time in the corporate world. As a founding member for a Greenfield B2B venture within the Spotless Group's garment and textile division, I became intimately familiar with the inner workings of their Facilities Management division, where they enjoyed the country's biggest market share in the food service industry.

I witnessed the increasing reliance on fast food, driven by modern lifestyles and economic pressures, and recognized its substantial contribution to growing public health issues like childhood obesity and type 2 diabetes. This realization prompted me to reconsider my career and leave the corporate environment to pursue work with a more impactful focus on health and nutrition.

From Experiment to Model

My diverse experiences gradually shaped the concept for a fully comprehensive approach. This involved years of dedicated research. An early hands-on step was purchasing and transforming a restaurant in a small Australian coastal town, which became a practical learning environment for product development, restaurant operations, pricing, cost of goods, inventory management, and understanding nutrition preferences.

Crucially, it served as a live experiment in introducing diverse cuisines and fostering community engagement through arts, aiming to subtly encourage healthier food choices beyond typical fast food.

The Comprehensive Business Model

The business model, developed in the US, was conceived as a comprehensive healthcare solution designed to target the top 25% of income earners by offering exceptional product quality and differentiation. The core strategy involved a cross-subsidization model, where profits from premium offerings to affluent consumers would effectively fund nutritional programs for lower-income communities.

• Integrating comprehensive food education directly into public school curriculums
• Providing subsidized meal programs for low-income areas
• Offering premium product lines to generate the necessary funding
• Using e-commerce distribution (Amazon's food delivery infrastructure) to reach previously underserved areas
• Required investment: US$23-$26 million to establish competitive position against large food corporations

Strategic Pause and Redirection

Just as this intricate strategy was nearing completion, I received a diagnosis of MGUS (Monoclonal Gammopathy of Undetermined Significance), a condition known to precede multiple myeloma. This personal health crisis introduced immense complexity and necessitated a fundamental reassessment of priorities. The innovative business model would demand a level of dedication I was no longer certain I could provide, leading to a strategic pause and eventual redirection toward the CareHub initiative—focused on the cancer care gap affecting millions worldwide.

Spotless Group (Australia) - Now part of Downer Group

Headhunted as one of three senior managers to establish a greenfield B2B textile venture for this Australian icon—a leading integrated facilities services provider serving 1,000+ customers across government, healthcare, and education sectors. With a 160+ year heritage and 26,000+ employees, Spotless (now part of ASX-listed Downer Group) represents the pinnacle of Australian facilities management excellence.

Exposure to Spotless's market-leading Facilities Management division, which commanded Australia's largest food service market share, provided critical insights into large-scale food production systems and dietary patterns that would later inform nutritional healthcare initiatives.

• Co-founded and launched Australia's first B2B mail order/e-Commerce venture in textile services
• Led strategic planning and market analysis for new business ventures within a multi-billion dollar organization
• Developed go-to-market strategies for untapped service segments across government and corporate markets
• Established offshore operational frameworks and supply chain systems for sustainable business growth
• Collaborated with senior leadership across Spotless's diverse service portfolio including their dominant food services division

→ View Nutritional Healthcare Initiative

Grace Bros / Coles Myer Department Stores (Australia)

Directed comprehensive brand and product development initiatives for this legendary Australian retail institution. Founded in 1885 by brothers Albert Edward and Joseph Neal Grace, Grace Bros became one of Australia's most iconic department store chains with a 119-year heritage before rebranding to Myer in 2004. Following Myer's 1983 acquisition and subsequent merger into Coles Myer (now part of ASX-listed Coles Group), this represented one of Australia's largest retail conglomerates.

Operating across 25+ department stores throughout New South Wales, ACT, and Victoria, Grace Bros dominated Australian retail alongside its parent Coles Myer, creating a platform for innovative brand development and sophisticated marketing campaigns reaching millions of Australian consumers.

• Co-conceptualized and launched private label designer menswear line across multiple categories for 80+ department stores nationally
• Established international sourcing networks spanning Asia and Europe, managing merchandise forecasting and currency hedging strategies
• Co-developed and executed national television and print media marketing campaigns across major metropolitan markets
• Implemented comprehensive quality control systems ensuring product excellence across diverse product categories
• Negotiated strategic partnerships with global manufacturers to deliver competitive advantage
• Managed end-to-end product lifecycle from concept through retail distribution in one of Australia's most competitive retail environments

→ About Coles Group

Diadora (UK) Ltd

Under the chairmanship of Olympic athlete Sir Sebastian Coe, brought on to help establish new UK operations for this prestigious Italian sportswear brand founded in 1948. Diadora gained international recognition in the 1970s-80s through endorsements with tennis legend Björn Borg and football icons Roberto Bettega and Marco van Basten, becoming synonymous with elite athletic performance and Italian craftsmanship.

• Collaborated with Sir Sebastian Coe's leadership team to source office and warehousing facilities for UK market expansion
• Coordinated sales, marketing, and distribution management systems for launching operations in the competitive British sportswear market
• Developed and executed strategic plans for market penetration and brand positioning against established sportswear giants
• Managed P&L and team development during critical market entry phase for this heritage Italian athletic brand

Extensive retail and merchandising experience with London's most prestigious and historically significant department stores:

Selfridges of London

Founded in 1909 by Harry Gordon Selfridge and designed by legendary Chicago architect Daniel Burnham, Selfridges Oxford Street represents a landmark in retail innovation. As the second-largest department store in the UK with 540,000 square feet of selling space, Selfridges transformed shopping from a chore into a cultural experience, pioneering the philosophy that shopping should be "a fun adventure and a form of leisure."

• Contributed to merchandise strategy within this revolutionary retail environment that first introduced the concept "the customer is always right"
• Developed visual merchandising standards within a store known for theatrical window displays and architectural innovation
• Participated in operations at a cultural institution that attracted 15 million annual visitors

Harrods

Founded in 1849 by Charles Henry Harrod, Harrods in Knightsbridge stands as Europe's largest department store with over 1 million square feet of selling space across 330 departments. With the motto "Omnia Omnibus Ubique" (all things for all people, everywhere), Harrods has served British royalty and celebrities for over 175 years, maintaining a position as one of the world's most famous luxury retailers.

• Contributed to luxury retail operations within this iconic institution serving up to 300,000 customers on peak days
• Implemented high-touch service standards befitting a store holding royal warrants from multiple members of the British Royal Family
• Participated in product curation within a store renowned globally for exceptional quality and service

Marks & Spencer

• Participated in retail operations and merchandise planning for this British retail institution
• Applied British retail excellence principles to product development

Sacha Shoes - Family Business

Footwear retail business owned by Brian Lennard, a pioneering entrepreneur and founding member of Alcoholics Anonymous UK. This family business provided comprehensive training across all aspects of retail operations and international trade.

• Progressed through complete retail training pathway from warehouse floor operations to retail management
• Advanced to buying office, managing product selection, vendor relationships, and inventory planning
• Established and directed European export division, expanding business into international markets
• Developed expertise in footwear merchandising, supply chain management, and cross-border trade operations
• Gained foundational business acumen and entrepreneurial perspective through family business exposure

British Shoe Corporation

• Managed footwear category across multiple retail formats
• Drove sales performance through strategic merchandising and inventory management