Brand, Trademark and Copyright - Key Item 8
Building a Brand with Our Community
At the Cancer Care Hub, our mission is to create a global, technology-driven ecosystem that unites cancer patients, caregivers, and medical professionals in a supportive community. Inspired by our founder’s journey with multiple myeloma, we are committed to ensuring no one faces cancer alone. A critical part of this vision is building a brand that resonates with our community and reflects our values of hope, resilience, and innovation.
Placeholder Names and Our Branding Journey
The names Cancer Care Hub, Connect App, and CancerCareCoin are currently placeholders as we embark on a collaborative journey to define our brand identity. We recognize that these names may not be available for use in the United States or globally due to trademark and copyright considerations. Our dedicated team of copyright and trademark attorneys will conduct thorough due diligence to ensure the final names we select are legally available and aligned with our mission.
To create a brand that truly represents our global community, we are launching an open call to cancer patients, survivors, caregivers, and supporters to propose names for each component of our ecosystem:
The overarching platform (currently Cancer Care Hub)
The mobile and desktop application (currently Connect App)
The blockchain-based token and NFT initiative (currently CancerCareCoin)
Community-Driven Naming Process
Just as we’ve invited our community to co-create the design of our token through an open call, we believe our brand names should reflect the voices of those we serve. We are excited to involve cancer patients, survivors, and caregivers in shaping our identity through a transparent, inclusive, and structured naming process.
Here’s how it works:
Open Submission Phase: We invite community members to submit name ideas for each component of our ecosystem. Submissions should reflect our mission of connection, hope, and empowerment while being memorable and meaningful.
Transparent Briefing and Shortlisting: Our team will review submissions based on creativity, alignment with our values, and potential for global resonance. A shortlist of the top names will be created through a fair and transparent evaluation process.
Community Voting: The shortlisted names will be put to a community vote, allowing our global audience to help select the final candidates. The top three names for each component, ranked by votes, will move forward.
Legal Due Diligence: Our trademark and copyright attorneys will conduct a thorough review of the top three names to ensure availability in the United States and key global markets. The highest-ranked name that is legally available will be selected. If the top choice is unavailable, we will proceed to the next in line.
Final Announcement: The selected names will be unveiled to the community, celebrating the contributors and the collaborative spirit behind our brand.
Why Community Involvement Matters
Cancer affects 20 million people annually, and 60% experience isolation during their journey. By involving our community in naming our platform, app, and token, we empower those affected by cancer to shape a brand that represents their strength and resilience. This initiative mirrors our broader commitment to fostering connection, amplifying voices, and co-creating solutions that make a tangible impact.
Copyright and Trademark Commitment
Protecting our brand and community is a top priority. Once final names are selected, our legal team will:
Conduct comprehensive trademark searches to confirm availability in major markets.
File for trademark protection in the United States and globally, where applicable.
Ensure compliance with copyright laws for all branded materials, including logos, designs, and digital assets.
Secure domain names and social media handles to establish a cohesive online presence.
We are also committed to safeguarding the intellectual property of our community’s contributions, ensuring that submissions are treated with respect and used solely for the intended purpose of this naming initiative.
David Lennard, Founder